I’m the person you’d talk to. I’m also the person who does the work.

A strategist who executes.

I started this practice because the split between the people who think about growth and the people who make the work had stopped making sense to me. Every plan I saw was written by someone who would never have to ship it, and shipped by someone who was never asked whether it was right. A strategy is only as good as what gets made, so I do both, and the second half is where most of the week goes.

The work is growth strategy, positioning and messaging, founder-led content, content systems, paid acquisition, creative testing and growth experiments — chosen in that order of importance, and only the parts your constraint actually needs.

Working with me looks like this. We find the constraint before we pick a channel. I write the positioning myself, then the ads and the founder posts that carry it, then I read the numbers and tell you what I think they mean. If something didn’t work, you hear it from me before you see it in a report. Most of it happens in a conversation rather than a document.

By referral, I also work with a small number of real estate and local service businesses. Same thinking, different constraints.

Not on this page: A list of past employers, a years-of-experience number, or a photo from a conference stage.

None of those tell you whether I can find your constraint. A conversation will. Ask me anything you like on a call.