01Working Papers
Essays, breakdowns, experiments, and opinions I’ll defend on a call.
An index, not a blog. Unwritten papers are listed as forthcoming rather than hidden, so you can see what I think is worth writing down.
Index · 6 papers
A playbook is a record of what worked for someone else. These papers are about what to ask instead.
- 01The playbook is the problem.
On why borrowed answers fail quietly, and what to ask instead.
Essay7 minForthcoming
- 02The constraint is usually upstream of the channel.
Why “which channel” is the wrong first question.
Framework5 minForthcoming
- 03Founder-led content fails when the founder is asked to perform, not to think in public.
What the format is for, and what it isn’t.
Essay6 minForthcoming
- 04Paid ads amplify what is true.
A field guide to what to fix before you spend.
Breakdown8 minForthcoming
- 05The lead you want is downstream of a sentence you haven’t written yet.
On messaging as the first conversion step.
Observation4 minForthcoming
- 06An inventory of vanity metrics.
Numbers that feel like progress, and what to look at instead.
Framework5 minForthcoming