01Case files
Published in this format, with the client’s permission and the actual numbers. Or not at all.
Every engagement is written up the same way: what was wrong, what was actually true, what we decided, what was built and run, and what came back — including the honest “it didn’t work”.
02The format
No case file published yet. This is the format.
No anonymized “a fast-growing SaaS company” stories. When there is something to show, it will be here, in full. Until then, the shape of the proof is the only honest thing to publish.
[ Case file — format specimen ]
01Problem
What the founder said was wrong, and what was actually wrong.
02Insight
The thing that became obvious once we questioned the premise.
03Decision
The one lever we pulled, and the three we deliberately didn’t.
04Execution
What got built and run, over what period, by me.
05Result
The number, with its caveats. Or the honest “it didn’t work, and here’s why”.